Levi’s Sustainability

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."

Climate:

40% absolute reduction in supply chain greenhouse gas emissions by 2025 90% absolute reduction in greenhouse gas emissions and 100% renewable electricity in all company-operated facilities by 2025 Net-zero emissions of greenhouse gases by no later than 2050 Reduce freshwater use in manufacturing by 50% in areas of high water stress by 2025.

Consumption:

Increase resale and upcycling initiatives Circular ready by 2026 Zero-waste-to-landfill from LS&Co company-operated facilities 50% waste diversion across strategic suppliers by 2030 Eliminate single-use plastics in consumer-facing packaging Certified screened chemistry by 2026 Use only third-party preferred or certified more sustainable primary materials by 2030.

Community:

Improve worker health, satisfaction and engagement Ensure competitiveness and equity in total regard. Remain an inclusive career destination Invest in communities to advance pioneering social change. Drive societal impact in communities through advocacy, grant-making, employee giving and volunteerism.

Buy Better, Wear Longer Campaign:

The multi-platform global ad campaign fuses Levi’s® longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet. It is a global ad campaign to support sustainability and change in fashion, empowering consumers to buy a high-quality, circular product.

As a whole, “Buy Better, Wear Longer” is meant to evoke a sustainable future where companies and consumers around the world come together to rethink fashion