H&M Innovation
the ask
Evaluate and analyze a fashion designer or manufacturer’s social awareness campaign. Discuss both the company and the campaign
The process
Conducted an exploration into H&M’s new sustainability commitment and explored their circular design story, “Innovation”. During this comprehensive research, we identified and observed promotional content across social media platforms, including Instagram, TikTok, and YouTube.
aidas
Attention: Active and captivating presence on social media.Focusing on sustainability, appealing to consumers.
Interest: New face for H&M, existing loyal customers eager to see the developments in a brand they love
Desire: Appealing visuals, both of the physical clothing and the methods they are represented. Influencing an inclination to dress up, while shopping sustainably.
Action: Seeing celebrities wearing the collection, trickle-up theory.
Satisfaction: Pushing away from fast fashion with the innovation collection resulting in limited fads.
